Brand owner of MasterChef
To create a pop-up fine dining 120 seat restaurant and bar in iconic locations in Sydney and Melbourne. To activate the successful MasterChef brand with a live experience.
Lateral Events masterminded a project that brought together government departments, architects, construction companies, designers, chefs, sponsors, and over a thousand vendors to create a two-level marquee based restaurant at Sydney’s Circular Quay.
We then moved the entire restaurant to the roof of the Crown Towers Hotel in Melbourne.
The logistical challenges were enormous; but the end result was a wonderfully vibrant, smooth running, busy restaurant serving food of the highest level based on MasterChef recipes, and projecting the on-screen excitement into a live event every day for 12 weeks.