Blog

Creating unforgettable live events with Sir David Attenborough

Event management can be many things, but it is seldom more rewarding than producing live events with Sir David Attenborough. Sir David spent much of his career in front of the camera and rarely met his audiences in person. So spending an evening in a room with thousands of fans was a new experience for […]

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BRINGING ART TO LIFE THROUGH FOOD, WINE AND INTERPRETATION

Highly creative and unique event management is an art. But when it is art that brings people together, to bring art to life, to interpret the art from the psychological viewpoint of the art subjects, and relating that narrative, gently, to a client’s messaging, it is experiential event management in action. Lateral has become adept […]

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Experiential event celebrating the Battle of Vinegar Hill

            Perhaps Lateral Events is the only corporate event management company that has staged a full battle re-enactment; celebrating the first armed engagement in Australia, the Battle of Vinegar Hill of 1804 in Rouse Hill. Our clients, five western Sydney Councils, had a great vision and Lateral (with a lot […]

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OUR EVENT LAST NIGHT WITH THE WORLD’S RAREST AND MOST SOUGHT AFTER WINE

What were we doing last night? Experiential Event Management. In the depths of winter, we open our wine fridges and bring out the 1986 vintages of Château Mouton Rothschild Pauillac and Château Margaux, that have been waiting patiently for over thirty years for the moment when the cork is prised from the bottle neck. Bringing our clients the ultimate in […]

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Lateral Events CEO awarded the industry’s highest honour at the 2019 MEA Evolve Awards Dinner

Lateral Events picked up three national awards at the peak event industry – The 2019 MEA awards dinner; Best Public Event, Best Regional Event and Lateral’s CEO Simon Baggs was awarded the industry’s highest honour; the Outstanding Contribution Award. The Outstanding Contribution Award recognises an individual’s contribution to the event industry. Simon was recognised for […]

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A Rant About the Business Event Industry

I can’t work out if we are blessed in the business events industry with so many industry conferences, exhibitions and awards to choose from, or if we’re so crazily disorganised and discombobulated that we’ve ended up with a mishmash of smaller events that don’t really serve us well. In 2018 there were eleven business industry […]

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Michael Palin – Live on Stage

Michael Palin is not a nice man at all. He’s an ill-tempered lout who sits in bed all day eating fudge. When he can be bothered to make the effort he writes novels, does television documentaries, goes on one-man theatre tours, publishes diaries, writes screenplays, does a bit of acting, makes radio appearances, records narration […]

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LATERAL EVENTS TAKES OUT THREE NATIONAL AWARDS

Lateral Events took out three prestigious event awards; Best Public Event, Best Regional Event and the Platinum Award for the highest scoring event across all award sectors. All three awards were for Lateral’s L’Étape Australia by le Tour de France event. The events were presented by the event industry peak association Meetings & Events Australia […]

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Lateral Events provides ten children with an education for ten years in the remote areas of Nepal.

It is very easy for us to live our own lives and not think about those who don’t have what we have become accustomed to think of as a basic human right. It is for this reason Lateral Events have donated funds to the Australian Himalayan Foundation to provide education for ten Nepalese children for […]

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SCALPERS

Scalpers Someone has just paid an online scalper $915 for a ticket to David Attenborough Melbourne show; yet tickets are still available at face value (from $95 – $235) via the General Public Release tomorrow at 9am. We abhor these parasitic scalpers that buy and on-sell tickets at vastly inflated prices. We can invalidate tickets […]

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