Lateral Events

Trusted by Major Brands and the World’s Leading Influential Personalities

Now in our 25th year of operations, Lateral Event Management is a multi-award winning, independent, creative and diverse full-service event management company operating across Australia, New Zealand, the United Kingdom and Singapore.

Lateral specialises in the following four areas of event management:

Premium Events

Lateral delivers highly creative and impeccably delivered money-can’t-buy premium event experiences for major corporations and aspirational brands.

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Business Events

Lateral has specialist expertise across conference management, design, planning and delivery, including exhibitions, social programs, registration, accommodation, marketing, and event technology.

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Theatre Shows

Lateral invented ‘Intellectual Entertainment’; writing, producing and promoting public tours with globally recognised personalities, each a leader in their field. Prof Brian Cox and Geoffrey Robertson  and three other tours yet to be announced will tour with Lateral in 2022.

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Major Annual Sports Events

Lateral creates, owns and manages premium major sporting events.

Our flagship event, L’Étape Australia by Tour de France, is a unique premium annual road cycling event that provides an experience as close to riding in the Tour de France as an amateur rider can get.

THE LATERAL PURPLE +

Purple, the colour associated with nobility, luxury, power, ambition and representing creativity and wisdom.

Purple is exemplified as a plus sign within the Lateral ‘a’ and a plus symbol on Lateral’s core projects.

As an events agency, Lateral closely considers the importance of the integration of creativity and wisdom in all we do. The purple + is our constant reminder to strive for perfection, to earn an A+.