Lateral Events

Now in our 23rd year of operations, Lateral Event Management is a multi-award winning, independent, creative and diverse event management company that creates extraordinary public and corporate events, both live and virtual, across Australia, the United Kingdom, New Zealand, Singapore and Hong Kong.

Lateral is a full-service event management agency that specialises in the following:

• Event Management

Lateral delivers highly creative and impeccably delivered live and virtual events for major corporations and aspirational brands.

Lateral has specialist expertise across conference management, design, planning and delivery, including exhibitions, social programs, registration, accommodation, marketing, and event technology.

• Theatre Shows

Lateral invented the concept of ‘Intellectual Entertainment’; writing, producing and promoting public tours with globally recognised personalities, each a leader in their field.

• Major Annual Events

Lateral creates, owns and manages premium major events. Our flagship event, L’Étape Australia by Tour de France, is a unique premium annual road cycling event that provides an experience as close to riding in the Tour de France as it is possible for an amateur rider to get.

From Thursday 3^rd to Sunday 6^th March, 2022 Lateral will stage a new major annual cycling event in the Snowy Mountains called ‘Drops & Hoods‘ (referring to the bike handlebars), which will uniquely offer riders more than ten events over four days, on multiple surfaces, multi-cycle disciplines, and multiple distances, and will include some of the now famous routes of L’Étape Australia.