Lateral Event Management is an independent, creative and diverse event management company that has been creating extraordinary public and corporate events across Australia and New Zealand since 1996.
Lateral’s Public Events
Lateral has developed a new genre in public theatre events, featuring globally recognised personalities; each a world leader in their field. Sir David Attenborough, Prof Brian Cox, Monty Python’s Michael Palin, Heston Blumenthal and author Bill Bryson have all toured Australia with Lateral over the past few years. Lateral recently welcomed astronaut Commander Chris Hadfield to Australia in August, and cycling legends Phil Liggett Jens Voigt, Simon Gerrans and Rohan Dennis in November.
Lateral’s Corporate Events
Lateral is the event management company of record for several major global corporations, delivering money-can’t-buy event experiences, meetings, events and spectacular launches.
Lateral’s Major Events & Projects
Lateral promotes and delivers major events and projects, such as the Tennis Masters Cup at which Lleyton Hewett claimed the World No. 1 crown and the 140 seat MasterChef Dining & Bar pop-up restaurant that operated over eight weeks across both Sydney & Melbourne.
From December 2016 onwards, in a tripartite agreement with the Tour de France owner ASO and SBS TV, Lateral will stage L’Etape Australia by Le Tour de France. Supported by Destination NSW, L’Etape Australia is a premier amateur cycling event, held under the banner of the world’s most iconic cycling brand, Le Tour de France.