Lateral Events

Trusted by Major Brands and the World’s Leading Influential Personalities

Now in our 24th year of operations, Lateral Event Management is a multi-award winning, independent, creative and diverse full-service event management company operating across Australia, New Zealand, the United Kingdom, Singapore and Hong Kong.

Lateral specialises in the following four areas of event management:

Premium Events

Lateral delivers highly creative and impeccably delivered money-can’t-buy premium event experiences for major corporations and aspirational brands.

Business Events

Lateral has specialist expertise across conference management, design, planning and delivery, including exhibitions, social programs, registration, accommodation, marketing, and event technology.

Theatre Shows

Lateral invented ‘Intellectual Entertainment’; writing, producing and promoting public tours with globally recognised personalities, each a leader in their field. Prof Brian Cox, Dr Michael Mosley and Geoffrey Robertson will tour with Lateral in 2022.

Major Annual Sports Events

Lateral creates, owns and manages premium major sporting events.

Our flagship event, L’Étape Australia by Tour de France, is a unique premium annual road cycling event that provides an experience as close to riding in the Tour de France as an amateur rider can get.

From Thursday 2nd to Sunday 5th December 2021, Lateral will stage a new major annual cycling event in the NSW Snowy Mountains. Drops & Hoods will uniquely offer riders road, gravel and mountain bike events from the 34km through to the most challenging ride in Australia at 271km and 5,035 height meters.