Trusted by Major Brands and the World’s Leading Influential Personalities

Now in our 24th year of operations, Lateral Event Management is a multi-award winning, independent, creative and diverse full-service event management company operating across Australia, New Zealand, the United Kingdom, Singapore and Hong Kong.

Lateral specialises in the following four areas of event management:

Premium Events

Lateral delivers highly creative and impeccably delivered money-can’t-buy premium event experiences for major corporations and aspirational brands.


Business Events

Lateral has specialist expertise across conference management, design, planning and delivery, including exhibitions, social programs, registration, accommodation, marketing, and event technology.


Theatre Shows

Lateral invented ‘Intellectual Entertainment’; writing, producing and promoting public tours with globally recognised personalities, each a leader in their field. Prof Brian Cox, Dr Michael Mosley and Geoffrey Robertson will tour with Lateral in 2022.


Major Annual Sports Events

Lateral creates, owns and manages premium major sporting events.

Our flagship event, L’Étape Australia by Tour de France, is a unique premium annual road cycling event that provides an experience as close to riding in the Tour de France as an amateur rider can get.

From Thursday 1st to Sunday 4th December 2022, Lateral will stage a new major annual cycling event in the NSW Snowy Mountains. Drops & Hoods will uniquely offer riders road, gravel and mountain bike events from the 34km through to the most challenging ride in Australia at 271km and 5,035 height meters.


Purple, the colour associated with nobility, luxury, power, ambition and representing creativity and wisdom.

Purple is exemplified as a plus sign within the Lateral ‘a’ and a plus symbol on Lateral’s core projects.

As an events agency, Lateral closely considers the importance of the integration of creativity and wisdom in all we do. The purple + is our constant reminder to strive for perfection, to earn an A+.

Current Events


Having set two Guinness World Records with his previous sell-out World Tour, Professor Brian Cox is back with a brand-new live-on-stage show in 2022.

More Details

Dr Michael Mosley - Your Body: An Evening of Discovery

Dr. Michael Mosley takes you, live-on-stage, on a journey of that most miraculous, complex, and sometimes beautiful organism, that is your body.

More Details

Geoffrey Robertson QC - It’s No Longer Hypothetical


One of the world’s great minds brings it back home, to challenge fellow Australians and to explain what is happening in and to the world.

More Details

Learn more about Lateral Events