Now in our 21st year of operations, Lateral Event Management is a multi-award winning independent, creative and diverse event management company that creates extraordinary public and corporate events across Australia, New Zealand, Singapore and Hong Kong.
In May 2018 the team at Lateral were delighted to be awarded three national event awards by Meetings & Events Australia (MEA); Australia’s peak event industry body. Lateral won Best Regional Event, Best Public Event and the Platinum Award for the highest scoring corporate event across all award sectors.
Lateral’s Public Events
Lateral writes, produces, promotes and tours public events in major theatres and auditoriums.
We bring a fresh genre to live entertainment by inviting globally acclaimed personalities, each a global leader in their field, with whom we can create new live stage shows that concurrently educate, entertain, excite and inspire audiences. We call this ‘intellectual entertainment’.
The legendary Michael Palin, Monty Python member, comedian, actor, author and TV presenter has accepted Lateral’s invitation to tour Australia in December 2018. Michael Palin will re-live his legendary comedic repertoire before delving into his latest project, a change of pace and focus; documenting the maritime adventures of HMS Erebus.
Marking his fifth tour with Lateral, the Professor Brian Cox Universal World Tour 2019 will land in Hong Kong on the 5th June 2019, followed by Singapore, New Zealand and Australia. Each Brian Cox tour gets bigger and better, but the 2019 show ups the ante to an incredible extent.
Past shows have included Sir David Attenborough, British chef Heston Blumenthal, Monty Python’s Michael Palin, International Space Station Commander Chris Hadfield, author Bill Bryson, historian Neil Oliver and Tour de France legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans.
Lateral’s Corporate Events
Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia and New Zealand.
Lateral has a twenty strong full-time team of experienced critical thinkers, problem solvers and event planners extraordinaire.
We have been delivering multiple events for some of our clients for sixteen of our twenty-one year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.
Our portfolio of events in any given year is broad; events designed to attract the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings and upscale activation and hospitality at existing major sport, fashion and arts events.
Our name, Lateral Event Management, says it all; we have a canny ability to combine informed lateral thinking with pragmatic event management skills to develop events that deliver.
Events can be a powerful medium for highly effective communication, for influence, for establishing, maintaining or enhancing relationships. In a world in which it increasingly hard to be heard amongst the cacophony and clutter, we at Lateral have proven time and time again that our events can reach the unreachable, rise above the crowd, be seen and heard.
L’Étape Australia by le Tour de France
Lateral Events, in partnership with ASO, the owners of the Tour de France, and SBS TV, own and manage L’Étape Australia by le Tour de France, a major road cycle race that takes place annually in the NSW Snowy Mountains.
L’Étape Australia by le Tour de France is a unique road cycle event that provides an experience as close to riding in the Tour de France as it is possible for an amateur to get. In 2017 Tour de France Four-time champion Chris Froome rode in L’Étape Australia for the second time, riding from the back of the pack to the front.
The 2018 edition will be held on 1st December 2018, starting and finishing in Jindabyne.
Staged in the Australian NSW Snowy Mountains on 170km of fully closed roads and run under professional Tour de France Race conditions, the route includes two challenging King of the Mountain sections.
The course is described by Tour de France Director General Christian Prudhomme as ‘providing a very similar experience for riders to a mountainous stage of the Tour de France; traversing through a multitude of stunning landscapes and topographies and truly challenging climbs.