Lateral Event Management is an independent, creative and diverse event management company that has been creating extraordinary public and corporate events across Australia and New Zealand since 1996.
Lateral’s Public Events
Lateral writes, produces, promotes and tours public events in major theatres.
We bring a fresh genre to live entertainment by inviting globally acclaimed personalities, each a global leader in their field, with whom we can create new live stage shows that concurrently educate, entertain, excite and inspire audiences.
In February 2017, Sir David Attenborough completed his fourth tour with Lateral, touring New Zealand and Australia to sold-out theatres.
In August 2017, we welcomed back astronaut Chris Hadfield, former commander of the International Space Station (ISS). Commander Chris Hadfield will appear in Brisbane, Sydney and Melbourne.
In November 2017 Professor Brian Cox completed his debut tour of New Zealand and fourth Lateral tour of Australia, appearing in Auckland, Brisbane, Sydney, Canberra, Melbourne, Adelaide and Perth.
Further announcements of new tours will be made shortly.
Past shows have included British chef Heston Blumenthal, Monty Python’s Michael Palin, author Bill Bryson, historian Neil Oliver and cycling legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans.
Lateral’s Corporate Events
Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia and New Zealand.
Lateral has a twenty strong full-time team of experienced critical thinkers, problem solvers and event planners extraordinaire.
We have been delivering multiple events for some of our clients for sixteen of our twenty-one year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.
Our portfolio of events in any given year is broad; events designed to attract the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings and upscale activation and hospitality at existing major sport, fashion and arts events.
Our name, Lateral Event Management, says it all; we have a canny ability to combine informed lateral thinking with pragmatic event management skills to develop events that deliver.
Events can be a powerful medium for highly effective communication, for influence, for establishing, maintaining or enhancing relationships. In a world in which it increasingly hard to be heard amongst the cacophony and clutter, we at Lateral have proven time and time again that our events can reach the unreachable, rise above the crowd, be seen and heard.
L’Étape Australia by le Tour de France
Lateral Events, in partnership with ASO, the owners of the Tour de France, and SBS TV, own and manage L’Étape Australia by le Tour de France, a major road cycle race that takes place annually in the NSW Snowy Mountains.
L’Étape Australia by le Tour de France is a unique road cycle event that provides an experience as close to riding in the Tour de France as it is possible for an amateur to get. In 2017 Tour de France Four-time champion Chris Froome rode in L’Étape Australia for the second time, riding from the back of the pack to the front.
Staged in the Australian NSW Snowy Mountains on 160km of fully closed roads and run under professional Tour de France Race conditions, the route includes a 350m Sprint section and two challenging King of the Mountain sections.
The course is described by Tour de France Director General Christian Prudhomme as ‘providing a very similar experience for riders to a mountainous stage of the Tour de France; traversing through a multitude of stunning landscapes and topographies and truly challenging climbs.