Lateral Event Management is an independent, creative and diverse event management company that has been creating extraordinary public and corporate events across Australia and New Zealand since 1996.
Lateral’s Public Events
Lateral has developed a unique genre in public theatre events, featuring globally recognised personalities; each a world leader in their field. Lateral is thrilled that Sir David Attenborough has accepted Lateral’s invitation to embark on the fourth national tour of Australia in February 2017, and the first tour of New Zealand.
Prof Brian Cox, Monty Python’s Michael Palin, chef Heston Blumenthal, astronaut Commander Chris Hadfield, author Bill Bryson, archaeologist Neil Oliver and Tour de France legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans have all toured Australia in Lateral’s shows.
Lateral’s Corporate Events
While the spotlights shine on Lateral’s public and major events, Lateral quietly delivers more than 100 upscale lifestyle orientated money-can’t-buy events each year for aspirational brands and blue chip corporations.
These events cover the arts, performing arts, sport, wine dinners, cooking, drive days, fashion, hospitality and special VIP access. Lateral is the event management company of record for a number of blue chip corporations, creating unique events, managing the creative process through to the impeccable event delivery, often including the entire invitational process and event delivery.
Lateral is by far the most successful event management company in Australia for upscale corporate events.
L’Étape Australia by le Tour de France
Lateral Events, in partnership with ASO, the owners of the Tour de France, and SBS TV, own and manage L’Étape Australia by le Tour de France, a major road cycle race that takes place annually in the NSW Snowy Mountains.
L’Étape Australia provides the closest experience an amateur rider can get – riding on 160km of fully closed roads under professional Tour de France race conditions on a route endorsed by Tour de France Director General Christian Prudhomme.
The Race includes a Sprint section and two King of the Mountain sections, with riders vying for the coveted Tour de France Yellow, Green, Polka Dot and White jerseys.
In the inaugural year of 2016, L’Étape Australia saw 3,500 riders compete, Tour de France champion Chris Froome riding from the back to the pack to the front, and the entire community dressing up the region in Tour de France colours and thousands cheering the riders on throughout the route.
Lateral’s Major Events & Projects
Lateral promotes and delivers major events and projects, such as the Tennis Masters Cup at which Lleyton Hewett claimed the World No. 1 crown and the 140 seat MasterChef Dining & Bar pop-up restaurant that operated over eight weeks across both Sydney & Melbourne.