Lateral Event Management is an independent, creative and diverse event management company that has been creating extraordinary public and corporate events across Australia and New Zealand since 1996.
Lateral’s Public Events
Lateral has developed a unique genre in public theatre events, featuring globally recognised personalities; each a world leader in their field. Lateral is thrilled that Sir David Attenborough has accepted Lateral’s invitation to embark on the fourth national tour of Australia in February 2017, and the first tour of New Zealand.
Prof Brian Cox, Monty Python’s Michael Palin, chef Heston Blumenthal, astronaut Commander Chris Hadfield, author Bill Bryson, archaeologist Neil Oliver and Tour de France legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans have all toured Australia in Lateral’s shows.
Lateral’s Corporate Events
While the spotlights shine on Lateral’s public and major events, Lateral quietly delivers more than 100 upscale lifestyle orientated money-can’t-buy events each year for aspirational brands and blue chip corporations.
These events cover the arts, performing arts, sport, wine dinners, cooking, drive days, fashion, hospitality and special VIP access. Lateral is the event management company of record for a number of blue chip corporations, creating unique events, managing the creative process through to the impeccable event delivery, often including the entire invitational process and event delivery.
Lateral is by far the most successful event management company in Australia for upscale corporate events.
Lateral’s Major Events & Projects
Lateral promotes and delivers major events and projects, such as the Tennis Masters Cup at which Lleyton Hewett claimed the World No. 1 crown and the 140 seat MasterChef Dining & Bar pop-up restaurant that operated over eight weeks across both Sydney & Melbourne.
From December 2016 onwards, in a tripartite agreement with the Tour de France owner ASO and SBS TV, Lateral will stage L’Etape Australia by Le Tour de France. Supported by Destination NSW, L’Etape Australia is a premier amateur cycling event, held under the banner of the world’s most iconic cycling brand, Le Tour de France.