Lateral Events

Lateral specialises in the following three areas of event management:

+ Premium Event Management

Lateral delivers highly creative and impeccably delivered money-can’t-buy premium event experiences for major corporations and aspirational brands.

+ Corporate Event Management

Lateral has specialist expertise across conference management, design, planning and delivery, including exhibitions, road shows, launches, builds, social programs, registration, accommodation, marketing, and event technology.

+ Theatre Shows

Lateral invented ‘Intellectual Entertainment’; writing, producing and promoting public tours with globally recognised personalities, each a leader in their field.

Following a sold-out tour of Australia in 2024, Lateral’s landmark show with Prof Alice Roberts ‘From Cell to Civilisation’ will tour in Canada in May 2025, before heading to the UK in 2026. This is the story of us, from the first spark of life on earth 3.8 billion years ago, as we track the evolution and connectivity of all living things through to early human civilisation.

In August 2025, James May will premiere a landmark live theatre show in Australia, New Zealand, and Singapore in August, before touring in the UK in October 2025. The show will bring to life the stories of the extraordinary explorers who traversed the deserts, scaled the mountains, sailed into the unknown. The live show combines theatrical techniques and James’ charismatic storytelling to create an evening of compelling intellectual entertainment.

THE LATERAL PURPLE +

Purple, the colour associated with nobility, luxury, power, ambition and representing creativity and wisdom.

Purple is exemplified as a plus sign within the Lateral ‘a’ and a plus symbol on Lateral’s core projects.

As an events agency, Lateral closely considers the importance of the integration of creativity and wisdom in all we do. The purple + is our constant reminder to strive for perfection, to earn an A+.