Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia and New Zealand.
We have been delivering multiple events for some of our clients for sixteen of our twenty-year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.
Our portfolio of events in any given year is broad; events designed to attracted the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings and upscale activation and hospitality at existing major sport, fashion and arts events.
Our name, Lateral Event Management, says it all; we have a canny ability to combine informed lateral thinking with pragmatic event management skills to develop events that deliver.
Events can be a powerful medium for highly effective communication, for influence, for establishing, maintaining or enhancing relationships. In a world in which it increasingly hard to be heard amongst the cacophony and clutter, we at Lateral have proven time and time again that our events can reach the unreachable, rise above the crowd, be seen and heard.
Have a look at a few case Studies:
An upscale manufacturer of kitchen building components wished to reach out to interior architects, builders and kitchen designers. Lateral delivered an event that not only attracted the desired audience, but positioned the client in such a way that they were the talk of the industry; Michelangelo’s Kitchen
JOURNEYING INTO THE COSMOS
A major IT company undergoing significant change wished to up the ante in their annual road show to communicate fairly complex messages to thousands of engineering staff across the country; Journeying into the Cosmos
THE FRENCH WINE REVOLUTION
A financial institution wished to invite its AAA high net worth clients to an event that was so unique and special that it expressed the bank’s gratitude while allowing one-on-one interaction throughout the evening in a convivial setting: The French Wine Revolution
When asked, what sets Lateral ahead of our competition, we say that we can take regular events and turn them into extraordinary events, and we can create events from nothing, events that are truly original, events for which there is no road map. We can dress up a venue as well as the next organisation, but few can match our lateral thinking, few can match our team for the expertise that creates magic.
The owners of MasterChef wished to create a pop-up fine dining restaurant for 120 diners and an upscale bar for 50 iconic locations in Sydney and Melbourne. MasterChef Dining & Bar
If you have a brief or you’d like to talk to us please contact Caroline or call her on 02 8272 4505.