Lateral creates, owns and manages premium major events.
L’Étape Australia by Tour de France, is our flagship event, a unique premium annual road cycling event that provides an experience as close to riding in the Tour de France as it is possible for an amateur rider to get.
Run on fully closed roads, over a beautiful and varied course with three challenging climbs, L’Étape Australia is run under full Tour de France professional conditions and with world-class mechanical support provided by Shimano. L’Étape is Australia’s most competitive event for amateur riders, while also providing a safe and enjoyable traffic-free riding environment for those who are not so competitive, but just want to have fun and complete the magical course.
Drops + Hoods – Snowy Mountains is the most exciting cycling event in recent times.
Drops + Hoods was developed based on the feedback we received from thousands of riders, augmented with learnings from the global pandemic. Rather than one massive ride, Drops + Hoods combines multiple medium-sized rides, making them low impact for the local community, fun to ride and safe to operate. Lateral Events is ever at the forefront of innovation in events, and we are excited to reveal Drops + Hoods.
Road, gravel, and mountain bike events give you the chance to try something new and mix up your disciplines. Bring the whole family and bring your friends – there is something for everyone. Drops + Hoods brings you the official legacy routes of the L’Étape Australia Race and Ride. You know you have unfinished business at Col de Beloka!
Announcing the most challenging and the highest ride in Australia – 271km / 5,025m. Not for the fainthearted, this ride will test your endurance. At 271km with 5,025 height meters, this ride takes you over the highest paved road in Australia. Starting in Jindabyne, this route travels to Rocky Plains, Berridale, Dalgety, Beloka, past Thredbo to Siberia, then Perisher and Charlotte Pass (the highest paved road in Australia), before a long descent to Jindabyne and a well-earned Kosciuszko Pale Ale.
Look out for further Drops+Hoods events to be announced in 2022.
Major Event Management Services
With a highly qualified and successful in-house team, Lateral offers project event management, be it total end to end, working in an advisory role, or managing a specific aspect of an event or series of events.
Areas of expertise include project planning, stakeholders and local authority relationship management, event management, traffic management plans, risk management, registration, event marketing, branding activation and on-site production.
If we can assist you in any way, please contact our Head of Sport: Florent Malézieux