Lateral owns, designs and operates world-class mass participation events. Its flagship event, L’Étape Australia by Tour de France, is a unique premium road cycling event that provides an experience as close to riding in the Tour de France as it is possible for an amateur rider to get.

Mass Participation Event Services

With a highly qualified and successful in-house team, Lateral offers mass participation event consulting to clients, be it total end to end management, working in an advisory role, or managing a specific aspect of a mass participation event or series of events. Lateral works with some of the most premium event brands in the world and will help you grow your event.

Areas of expertise include project planning, stakeholders and local authority relationship management, event management, traffic management plans, risk management, registration, event marketing, branding activation and on-site production.