About Lateral

Lateral is an event management company founded in 1996, with offices in Sydney and Melbourne and subsidiary companies in the United Kingdom, New Zealand, Singapore and Hong Kong.

Lateral focuses on three core areas of event management:


Lateral writes, produces, promotes and tours public events in major theatres and auditoriums.

We bring a fresh genre to live entertainment by inviting globally acclaimed personalities, each a global leader in their field, with whom we can create new live stage shows that concurrently educate, entertain, excite and inspire audiences. We call this ‘intellectual entertainment’.

In June 2019, marking his fifth tour with Lateral, the Professor Brian Cox UNIVERSAL World Tour 2019 toured Hong Kong, Singapore, New Zealand and Australia. All 12 shows were sell-outs. Each Brian Cox tour gets bigger and better, but the 2019 show upped the ante to an incredible extent.

Lateral Events were thrilled to be working with renowned author Bill Bryson on a brand new stage show, touring across Australia and New Zealand in September and then the United Kingdom in October.

With his matchless homing instinct for the funniest and quirkiest, his unerring eye for the idiotic, the endearing, the ridiculous and the scandalous, Bill Bryson exercised his razor-sharp wit in sharing his globe-trotting travel experiences, his forays into science and his latest endeavour – the human body; live on stage.

Past shows have included Sir David Attenborough, British chef Heston Blumenthal, Monty Python’s Sir Michael Palin, Rick Stein, International Space Station Commander Chris Hadfield, author Bill Bryson, historian Neil Oliver and Tour de France legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans.


Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia, New Zealand, Singapore & Hong Kong.

We have been delivering multiple events for some of our clients for seventeen of our twenty-two year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.

Our portfolio of events in any given year is broad; events designed to attract the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings, conferences and upscale activation and hospitality at existing major sport, fashion and arts events.


Lateral events owns, promotes and manages premium mass participation events.

On Saturday 30th November 2020 Lateral will stage the fifth annual L’Étape Australia by Tour de France in cooperation with the Tour de France and SBS, supported by Destination NSW.

In 2020 L’Étape Australia will be staged at Kiama and the Southern Highlands, two hours south of Sydney.

L’Étape Australia is a unique road cycle race that provides an experience as close to riding in the Tour de France as it is possible for an amateur rider to get. The 153km Race route is as challenging as a mountainous stage of the Tour de France with three major climbs, run on fully closed roads, under full Tour de France professional conditions. The Ride, at 70km with one major climb, provides a more accessible route.

L’Étape Australia is the largest Tour de France held outside Europe.


Lateral Marketing & Management Pty Ltd trading as Lateral Event Management


New Zealand

Lateral Marketing & Management Limited trading as Lateral Events


United Kingdom

Lateral Events Ltd

Company Number 11847021


Lateral Events PTE LTD trading as Lateral Events


Hong Kong

Lateral HK Limited trading as Lateral Events