About Lateral

Lateral is an event management company founded in 1996, with offices in Sydney and Melbourne and subsidiary -companies in the United Kingdom, New Zealand, Singapore and Hong Kong.

Lateral focuses on three core areas of event management:


Lateral writes, produces, promotes and tours public events in major theatres and auditoriums.

We bring a fresh genre to live entertainment by inviting globally acclaimed personalities, each a global leader in their field, with whom we can create new live stage shows that concurrently educate, entertain, excite and inspire audiences. We call this ‘intellectual entertainment’.

Marking his fifth tour with Lateral, the Professor Brian Cox Universal World Tour 2019 will land in Hong Kong on the 5th June 2019, followed by Singapore, New Zealand and Australia. Each Brian Cox tour gets bigger and better, but the 2019 show ups the ante to an incredible extent.

The world’s number One chef Massimo Bottura will tour with Lateral in August 2019. The charisma, energy, charm, boundless creativity and determination to challenge are reasons enough for Massimo Bottura to be the world’s most in-demand chef. His restaurant, Osteria Francescana, has three Michelin stars and ranks number one on this year’s list of “The World’s 50 Best Restaurants.” It’s located in Northern Italy in a city called Modena, where the great tenor Luciano Pavarotti was born. He pulls traditional Italian dishes apart, mines his memories and presents the familiar in unfamiliar ways. You see hallmarks of Italian cuisine – tortellini, lasagne, risotto – but in completely new forms. On the plate they look like canvasses of abstract expressionist painters.

Lateral Events is thrilled to welcome to Australia and New Zealand renowned author Bill Bryson with a phenomenal new show. With his matchless homing instinct for the funniest and quirkiest, his unerring eye for the idiotic, the endearing, the ridiculous and the scandalous, Bill Bryson will exercise his razor-sharp wit in sharing his globe-trotting travel experiences, his forays into science and his latest endeavour – the human body; live on stage.

Past shows have included Sir David Attenborough, British chef Heston Blumenthal, Monty Python’s Sir Michael Palin, Rick Stein, International Space Station Commander Chris Hadfield, author Bill Bryson, historian Neil Oliver and Tour de France legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans.


Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia, New Zealand, Singapore & Hong Kong.

We have been delivering multiple events for some of our clients for seventeen of our twenty-two year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.

Our portfolio of events in any given year is broad; events designed to attract the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings, conferences and upscale activation and hospitality at existing major sport, fashion and arts events.


On Saturday 30th November 2019, Lateral will stage the fourth annual L’Étape Australia by le Tour de France in cooperation with the Tour de France and SBS, supported by Destination NSW.

L’Étape Australia by le Tour de France is a unique road cycle event that provides an experience as close to riding in the Tour de France as it is possible for an amateur to get.

Staged in the Australian NSW Snowy Mountains on 170km of fully closed roads and run under professional Tour de France Race conditions.

L’Étape Australia is the largest Tour de France event to be held outside France.


Lateral Marketing & Management Pty Ltd trading as Lateral Event Management


New Zealand

Lateral Marketing & Management Limited trading as Lateral Events


United Kingdom

Lateral Events Ltd

Company Number 11847021


Lateral Events PTE LTD trading as Lateral Events


Hong Kong

Lateral HK Limited trading as Lateral Events