Lateral is an event management company founded in 1996, headquartered in Sydney with staff located in Melbourne, Perth and Auckland.
Lateral focuses on three core areas of event management:
Lateral writes, produces, promotes and tours public events in major theatres.
We bring a fresh genre to live entertainment by inviting globally acclaimed personalities, each a global leader in their field, with whom we can create new live stage shows that concurrently educate, entertain, excite and inspire audiences.
Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia and New Zealand.
We have been delivering multiple events for some of our clients for sixteen of our twenty-year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.
Our portfolio of events in any given year is broad; events designed to attracted the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings and upscale activation and hospitality at existing major sport, fashion and arts events.
L’ÉTAPE AUSTRALIA BY LE TOUR DE FRANCE
On Saturday 2nd December 2017, Lateral will stage the second annual L’Étape Australia by le Tour de France in cooperation with the Tour de France and SBS, supported by Destinations NSW.
L’Étape Australia by le Tour de France is a unique road cycle event that provides an experience as close to riding in the Tour de France as it is possible for an amateur to get.
Staged in the Australian NSW Snowy Mountains on 160km of fully closed roads and run under professional Tour de France Race conditions, the route includes a 350m Sprint section and two challenging King of the Mountain sections.