About Lateral

Lateral is an event management company founded in 1996, with offices in Sydney and Melbourne, operating in Australia, New Zealand, Singapore and Hong Kong.

Lateral focuses on three core areas of event management:


Lateral writes, produces, promotes and tours public events in major theatres and auditoriums.

We bring a fresh genre to live entertainment by inviting globally acclaimed personalities, each a global leader in their field, with whom we can create new live stage shows that concurrently educate, entertain, excite and inspire audiences. We call this ‘intellectual entertainment’.

The legendary Michael Palin, Monty Python member, comedian, actor, author and TV presenter has accepted Lateral’s invitation to tour Australia in December 2018. Michael Palin will re-live his legendary comedic repertoire before delving into his latest project, a change of pace and focus; documenting the maritime adventures of HMS Erebus.

Marking his fifth tour with Lateral, the Professor Brian Cox Universal World Tour 2019 will land in Hong Kong on the 5th June 2019, followed by Singapore, New Zealand and Australia. Each Brian Cox tour gets bigger and better, but the 2019 show ups the ante to an incredible extent.

Past shows have included Sir David Attenborough, British chef Heston Blumenthal, Monty Python’s Michael Palin, International Space Station Commander Chris Hadfield, author Bill Bryson, historian Neil Oliver and Tour de France legends Phil Liggett, Jens Voight, Rohan Dennis and Simon Gerrans.


Lateral Event Management is a specialist organisation that delivers highly creative and impeccably delivered events for major corporations across Australia, New Zealand, Singapore & Hong Kong.

We have been delivering multiple events for some of our clients for sixteen of our twenty-year existence; constantly reinventing, honing and creating new event concepts that are the envy of the events industry.

Our portfolio of events in any given year is broad; events designed to attracted the AAA c-suite client list, events that deliver money-can’t-buy experiences, launches, road shows, meetings, conferences and upscale activation and hospitality at existing major sport, fashion and arts events.


On Saturday 1 December 2018, Lateral will stage the third annual L’Étape Australia by le Tour de France in cooperation with the Tour de France and SBS, supported by Destinations NSW.

L’Étape Australia by le Tour de France is a unique road cycle event that provides an experience as close to riding in the Tour de France as it is possible for an amateur to get.

Staged in the Australian NSW Snowy Mountains on 170km of fully closed roads and run under professional Tour de France Race conditions, the route includes two challenging King of the Mountain sections.


Lateral Marketing & Management Pty Ltd trading as Lateral Event Management


New Zealand

Lateral Marketing & Management Limited trading as Lateral Events



Lateral Events PTE LTD trading as Lateral Events


Hong Kong

Lateral HK Limited trading as Lateral Events