Lateral Events
Events – Moving Centre Stage as a Strategic Tool
Events – Moving Centre Stage as a Strategic Tool
As the captains of industry pore over endless market intelligence in the process of seeking the optimum strategic direction for their companies, there is one discipline that is fast becoming a core strategic tool in this process, the closest thing yet to having your own crystal ball. Relationship marketing through extraordinary events has moved right…
How to get the Best Guests
Lateral thinking is the main component to successful events. While corporate hospitality packages have their uses, they will not be special enough to attract the AAA guests. There is very little point in running events targeting your clients or prospect CEOs unless they attend, and they are not likely to attend unless you offer them…
Why Use Events as a Marketing Tool
Knowledge is power. Your existing clients and prospects possess the knowledge that can lead to increased revenue, retention and valuable market intelligence. To gain this knowledge from your clients, a relationship must be established, maintained, and nurtured. Given that it costs five times more to secure a new client than to retain an existing one,…
Events Provide Two Way Communications
At a time when traditional advertising is becoming less and less effective, relationship marketing through events is evolving strongly. Developing a series of extraordinary events that attract participation from hard to reach target corporation senior executives or high net worth individuals for both conquest and retention is immensely valuable. Events provide an opportunity to get…