Twelve Months in the life of an Event Manager

For Micenet   A year ago, I was in the little village of Hannington, the spiritual home of the Baggs family, an hour west of London. I’d had organised a family reunion for about 70 of us, at which we wandered around the thatched cottages that had been the homes of our forebears and discussed…

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Revival time: why an event could be the perfect way to restart business in 2021

After months and months of lockdown, things in Australia are slowly opening back up. You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon. While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what…

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Securing new clients is not about advertising

When I see the full-page adverts in the Sydney Morning Herald telling us ‘if your brand isn’t here, it’s nowhere’, I smell the desperation of the print ad sales people. Of course, the assumption now is that digital marketing is now the dominant tour de force. That may be true, but it would ignore the…

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Bringing art to life through food, wine and interpretation

Highly creative and unique event management is an art. But when it is art that brings people together, to bring art to life, to interpret the art from the psychological viewpoint of the art subjects, and relating that narrative, gently, to a client’s messaging, it is experiential event management in action. Lateral has become adept…

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Experiential event celebrating the Battle of Vinegar Hill

Perhaps Lateral Events is the only corporate event management company that has staged a full battle re-enactment; celebrating the first armed engagement in Australia, the Battle of Vinegar Hill of 1804 in Rouse Hill. Our clients, five western Sydney Councils, had a great vision and Lateral (with a lot of help from re-enactors) made it…

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Lateral Events CEO awarded the industry’s highest honour at the 2019 MEA Evolve Awards Dinner

Lateral Events picked up three national awards at the peak event industry – The 2019 MEA awards dinner; Best Public Event, Best Regional Event and Lateral’s CEO Simon Baggs was awarded the industry’s highest honour; the Outstanding Contribution Award. The Outstanding Contribution Award recognises an individual’s contribution to the event industry. Simon was recognised for…

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A Rant About the Business Event Industry

I can’t work out if we are blessed in the business events industry with so many industry conferences, exhibitions and awards to choose from, or if we’re so crazily disorganised and discombobulated that we’ve ended up with a mishmash of smaller events that don’t really serve us well. In 2018 there were eleven business industry…

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Michael Palin – Live on Stage

Michael Palin is not a nice man at all. He’s an ill-tempered lout who sits in bed all day eating fudge. When he can be bothered to make the effort he writes novels, does television documentaries, goes on one-man theatre tours, publishes diaries, writes screenplays, does a bit of acting, makes radio appearances, records narration…

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Lateral events takes out three national awards

Lateral Events took out three prestigious event awards; Best Public Event, Best Regional Event and the Platinum Award for the highest scoring event across all award sectors. All three awards were for Lateral’s L’Étape Australia by le Tour de France event. The events were presented by the event industry peak association Meetings & Events Australia…

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Lateral Events provides ten children with an education for ten years in the remote areas of Nepal.

It is very easy for us to live our own lives and not think about those who don’t have what we have become accustomed to think of as a basic human right. It is for this reason Lateral Events have donated funds to the Australian Himalayan Foundation to provide education for ten Nepalese children for…

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Scalpers

Someone has just paid an online scalper $915 for a ticket to David Attenborough Melbourne show; yet tickets are still available at face value (from $95 – $235) via the General Public Release tomorrow at 9am. We abhor these parasitic scalpers that buy and on-sell tickets at vastly inflated prices. We can invalidate tickets purchased…

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The Iconic Wine Dinner

Seventy guests, 25 wait staff, 16 chefs, 4 courses, 12 wines, 840 wine glasses, 1 wine expert, 16 pages of run-sheet, 6 pages of Risk Register, a client and four Lateral event managers rising above the gathering storm. Last Saturday’s ‘The Iconic Wine Dinner’ gathered some of the world’s most iconic wines, tasted in parallel…

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Our event last night with the world’s rarest and most sought after wine

What were we doing last night? Experiential Event Management. In the depths of winter, we open our wine fridges and bring out the 1986 vintages of Château Mouton Rothschild Pauillac and Château Margaux, that have been waiting patiently for over thirty years for the moment when the cork is prised from the bottle neck. Bringing our clients the ultimate in…

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Winning Major Events For Sydney – A flash back to the ATP World Finals in Sydney

In 2000, the CEO of Lateral Events was at a small restaurant in Paddington in Sydney’s eastern suburbs, with a couple of old friends from the ATP. Eventually, the conversation turned to the ATP’s plans to take its season-ending tournament at which the top eight ranked players in the world vie for the World No….

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Seize those precious creative moments

A few weeks ago my colleague Alex and I attended a one day conference in Sydney. As we arrived there was a throng of faces in the lobby greeting each other, and us, old acquaintances catching up over a pre-conference morning coffee. Surprisingly for a fairly high level event the coffee was urn juice, that…

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Creating money-can’t-buy experiences

It will soon be seventeen years that the team at Lateral Events have been carving out a niche in the Australasian Events industry for delivering events that provide money-can’t-buy event experiences. Our clients expect from us an ever new and evolving range of event experiences that provide access to the inaccessible and therefore attract attendance…

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Intellectual entertainment

Her face is intent, focused, earnest and smiling. Her face is a face in a sea of faces, all with the same expression.  She makes no sound. Not a sound from 2,500 faces with their stare fixated on the stage. Their eyes are wide open. Their minds are wide open. They listen, they look, they…

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Contingency planning for events

Some of the very best events are simple affairs that provide a unique experience delivered with total professionalism. Serene event staff help to create a sense of calm and underpin the perception that everything is as it should be. Of course that is not always the case. The swan, as it glides smoothly across the…

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An update from lateral events

It is a busy time at Lateral Events! Sir David Attenborough is packing his bags for his journey to Australia next week, the launch of ‘Brian Cox – An Evening of Scientific Phenomena’ is in full swing, as is the launch of Lateral Signature Events with press advertising this weekend in Sydney, Melbourne, Brisbane, Perth,…

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Coping with event management stress

Coping with stress when you’re in the events business is, as Lynne Schinella says, is up to the individual. The blood is pounding through your veins and your heart is pumping at two or three times the normal speed, sending food and oxygen to your muscles, lungs and brain.  Your pupils dilate, allowing more light…

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