Revival time: why an event could be the perfect way to restart your 2020

After more than two months of lockdown, things in Australia are slowly opening back up. You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon. While there are still restrictions in place, the affordance of such liberties should have businesses asking –…

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Securing new clients is not about advertising

When I see the full-page adverts in the Sydney Morning Herald telling us ‘if your brand isn’t here, it’s nowhere’, I smell the desperation of the print ad sales people. Of course, the assumption now is that digital marketing is now the dominant tour de force. That may be true, but it would ignore the…

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Creating unforgettable live events with Sir David Attenborough

Event management can be many things, but it is seldom more rewarding than producing live events with Sir David Attenborough. Sir David spent much of his career in front of the camera and rarely met his audiences in person. So spending an evening in a room with thousands of fans was a new experience for…

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Our event last night with the world’s rarest and most sought after wine

What were we doing last night? Experiential Event Management. In the depths of winter, we open our wine fridges and bring out the 1986 vintages of Château Mouton Rothschild Pauillac and Château Margaux, that have been waiting patiently for over thirty years for the moment when the cork is prised from the bottle neck. Bringing our clients the ultimate in…

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Exposure to Genius Through Events

Over the past few weeks the team at Lateral Events have lived and breathed the very beginning of the universe; that moment when everything that is in our universe today was contained in a space smaller than a single atom. Each evening we’d experience the Big Bang, the expanding universe, and sit back in awe…

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