Lateral Events
Revival time: why an event could be the perfect way to restart business in 2021
After months and months of lockdown, things in Australia are slowly opening back up. You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon.
While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what can we do moving forward?”
According to Lateral Event Management owner and CEO Simon Baggs, now is the time for businesses to start thinking about how they send the right message to stakeholders and clients.
“Our generation has never faced such a period of uncertainty. I think by now we are across the measures taken to combat the pandemic, but we just do not know in what state society and business in general will be in post-pandemic,” he told B&T
“Every organisation in every industry is looking ahead as best they can, planning for the challenges and opportunities that await them.
“But they should not do this in isolation (excuse the pun), they need to share their vision for the future with their stakeholders, re-invigorate their client relationships and motivate their staff, so they can move forward into the future with a swagger in their step.”
And what better way to get the conversation rolling than with a face-to-face event.
“This is where events come in,” Baggs said. “Well organised live, in-person events are the only forum that can achieve these aims.”
“The difference now is that we are applying medical skills to our events. Lateral has engaged a panel of medical practitioners working on the frontline against COVID-19 to work with the Lateral Team in the development of the measures required to deliver events in 2020. All three panel members are experienced in medical disaster logistics and have delivered over 12,000 Covid-19 medical assessments in workplaces; the largest workplace COVID-19 testing protocol in Australia. We have ongoing dialogue with this panel to ensure a gold-standard of COVID-19 safety for the delivery of events”
“I see no problem at all with starting the planning process now, developing the event that will deliver the right outcomes. Planning takes time, we should use this time to plan,” he said.
“The issue is when to hold the event, and that is a part of the planning process, and needs to take into account external conditions.”
To find out how you can start preparing for your next event click here.
Source: BandT