Lateral Events
News
Post Covid Hosting (Well, we thought it was post!)
On Tuesday 8th December, Lateral Events hosted a lunch at Firedoor in Surry Hills. Rewind 9 months, to March 2020, and if you had have asked whether we would host a client event in December, we’d have thought you were crazy. Of course we would not host in December – we would be far too…
Twelve Months in the life of an Event Manager
For Micenet A year ago, I was in the little village of Hannington, the spiritual home of the Baggs family, an hour west of London. I’d had organised a family reunion for about 70 of us, at which we wandered around the thatched cottages that had been the homes of our forebears and discussed…
Revival time: why an event could be the perfect way to restart business in 2021
After months and months of lockdown, things in Australia are slowly opening back up. You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon. While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what…
Securing new clients is not about advertising
When I see the full-page adverts in the Sydney Morning Herald telling us ‘if your brand isn’t here, it’s nowhere’, I smell the desperation of the print ad sales people. Of course, the assumption now is that digital marketing is now the dominant tour de force. That may be true, but it would ignore the…
Creating unforgettable live events with Sir David Attenborough
Event management can be many things, but it is seldom more rewarding than producing live events with Sir David Attenborough. Sir David spent much of his career in front of the camera and rarely met his audiences in person. So spending an evening in a room with thousands of fans was a new experience for…
Bringing art to life through food, wine and interpretation
Highly creative and unique event management is an art. But when it is art that brings people together, to bring art to life, to interpret the art from the psychological viewpoint of the art subjects, and relating that narrative, gently, to a client’s messaging, it is experiential event management in action. Lateral has become adept…
Experiential event celebrating the Battle of Vinegar Hill
Perhaps Lateral Events is the only corporate event management company that has staged a full battle re-enactment; celebrating the first armed engagement in Australia, the Battle of Vinegar Hill of 1804 in Rouse Hill. Our clients, five western Sydney Councils, had a great vision and Lateral (with a lot of help from re-enactors) made it…
Lateral Events CEO awarded the industry’s highest honour at the 2019 MEA Evolve Awards Dinner
Lateral Events picked up three national awards at the peak event industry – The 2019 MEA awards dinner; Best Public Event, Best Regional Event and Lateral’s CEO Simon Baggs was awarded the industry’s highest honour; the Outstanding Contribution Award. The Outstanding Contribution Award recognises an individual’s contribution to the event industry. Simon was recognised for…
A Rant About the Business Event Industry
I can’t work out if we are blessed in the business events industry with so many industry conferences, exhibitions and awards to choose from, or if we’re so crazily disorganised and discombobulated that we’ve ended up with a mishmash of smaller events that don’t really serve us well. In 2018 there were eleven business industry…
Michael Palin – Live on Stage
Michael Palin is not a nice man at all. He’s an ill-tempered lout who sits in bed all day eating fudge. When he can be bothered to make the effort he writes novels, does television documentaries, goes on one-man theatre tours, publishes diaries, writes screenplays, does a bit of acting, makes radio appearances, records narration…