Twelve Months in the life of an Event Manager

For Micenet   A year ago, I was in the little village of Hannington, the spiritual home of the Baggs family, an hour west of London. I’d had organised a family reunion for about 70 of us, at which we wandered around the thatched cottages that had been the homes of our forebears and discussed…

Read more

Revival time: why an event could be the perfect way to restart business in 2021

After months and months of lockdown, things in Australia are slowly opening back up. You are now able to enjoy brunch in your favourite café, get a beer at your local pub or visit a beauty salon. While there are still restrictions in place, the affordance of such liberties should have businesses asking – “what…

Read more

Securing new clients is not about advertising

When I see the full-page adverts in the Sydney Morning Herald telling us ‘if your brand isn’t here, it’s nowhere’, I smell the desperation of the print ad sales people. Of course, the assumption now is that digital marketing is now the dominant tour de force. That may be true, but it would ignore the…

Read more

Creating unforgettable live events with Sir David Attenborough

Event management can be many things, but it is seldom more rewarding than producing live events with Sir David Attenborough. Sir David spent much of his career in front of the camera and rarely met his audiences in person. So spending an evening in a room with thousands of fans was a new experience for…

Read more

Bringing art to life through food, wine and interpretation

Highly creative and unique event management is an art. But when it is art that brings people together, to bring art to life, to interpret the art from the psychological viewpoint of the art subjects, and relating that narrative, gently, to a client’s messaging, it is experiential event management in action. Lateral has become adept…

Read more

Experiential event celebrating the Battle of Vinegar Hill

Perhaps Lateral Events is the only corporate event management company that has staged a full battle re-enactment; celebrating the first armed engagement in Australia, the Battle of Vinegar Hill of 1804 in Rouse Hill. Our clients, five western Sydney Councils, had a great vision and Lateral (with a lot of help from re-enactors) made it…

Read more

Lateral Events CEO awarded the industry’s highest honour at the 2019 MEA Evolve Awards Dinner

Lateral Events picked up three national awards at the peak event industry – The 2019 MEA awards dinner; Best Public Event, Best Regional Event and Lateral’s CEO Simon Baggs was awarded the industry’s highest honour; the Outstanding Contribution Award. The Outstanding Contribution Award recognises an individual’s contribution to the event industry. Simon was recognised for…

Read more

A Rant About the Business Event Industry

I can’t work out if we are blessed in the business events industry with so many industry conferences, exhibitions and awards to choose from, or if we’re so crazily disorganised and discombobulated that we’ve ended up with a mishmash of smaller events that don’t really serve us well. In 2018 there were eleven business industry…

Read more

Michael Palin – Live on Stage

Michael Palin is not a nice man at all. He’s an ill-tempered lout who sits in bed all day eating fudge. When he can be bothered to make the effort he writes novels, does television documentaries, goes on one-man theatre tours, publishes diaries, writes screenplays, does a bit of acting, makes radio appearances, records narration…

Read more

Lateral events takes out three national awards

Lateral Events took out three prestigious event awards; Best Public Event, Best Regional Event and the Platinum Award for the highest scoring event across all award sectors. All three awards were for Lateral’s L’Étape Australia by le Tour de France event. The events were presented by the event industry peak association Meetings & Events Australia…

Read more