Lateral Events
News
Lateral events takes out three national awards
Lateral Events took out three prestigious event awards; Best Public Event, Best Regional Event and the Platinum Award for the highest scoring event across all award sectors. All three awards were for Lateral’s L’Étape Australia by le Tour de France event. The events were presented by the event industry peak association Meetings & Events Australia…
Lateral Events provides ten children with an education for ten years in the remote areas of Nepal.
It is very easy for us to live our own lives and not think about those who don’t have what we have become accustomed to think of as a basic human right. It is for this reason Lateral Events have donated funds to the Australian Himalayan Foundation to provide education for ten Nepalese children for…
Scalpers
Someone has just paid an online scalper $915 for a ticket to David Attenborough Melbourne show; yet tickets are still available at face value (from $95 – $235) via the General Public Release tomorrow at 9am. We abhor these parasitic scalpers that buy and on-sell tickets at vastly inflated prices. We can invalidate tickets purchased…
The Iconic Wine Dinner
Seventy guests, 25 wait staff, 16 chefs, 4 courses, 12 wines, 840 wine glasses, 1 wine expert, 16 pages of run-sheet, 6 pages of Risk Register, a client and four Lateral event managers rising above the gathering storm. Last Saturday’s ‘The Iconic Wine Dinner’ gathered some of the world’s most iconic wines, tasted in parallel…
Our event last night with the world’s rarest and most sought after wine
What were we doing last night? Experiential Event Management. In the depths of winter, we open our wine fridges and bring out the 1986 vintages of Château Mouton Rothschild Pauillac and Château Margaux, that have been waiting patiently for over thirty years for the moment when the cork is prised from the bottle neck. Bringing our clients the ultimate in…
Winning Major Events For Sydney – A flash back to the ATP World Finals in Sydney
In 2000, the CEO of Lateral Events was at a small restaurant in Paddington in Sydney’s eastern suburbs, with a couple of old friends from the ATP. Eventually, the conversation turned to the ATP’s plans to take its season-ending tournament at which the top eight ranked players in the world vie for the World No….
Exposure to Genius Through Events
Over the past few weeks the team at Lateral Events have lived and breathed the very beginning of the universe; that moment when everything that is in our universe today was contained in a space smaller than a single atom. Each evening we’d experience the Big Bang, the expanding universe, and sit back in awe…
Seize those precious creative moments
A few weeks ago my colleague Alex and I attended a one day conference in Sydney. As we arrived there was a throng of faces in the lobby greeting each other, and us, old acquaintances catching up over a pre-conference morning coffee. Surprisingly for a fairly high level event the coffee was urn juice, that…
Creating money-can’t-buy experiences
It will soon be seventeen years that the team at Lateral Events have been carving out a niche in the Australasian Events industry for delivering events that provide money-can’t-buy event experiences. Our clients expect from us an ever new and evolving range of event experiences that provide access to the inaccessible and therefore attract attendance…
Intellectual entertainment
Her face is intent, focused, earnest and smiling. Her face is a face in a sea of faces, all with the same expression. She makes no sound. Not a sound from 2,500 faces with their stare fixated on the stage. Their eyes are wide open. Their minds are wide open. They listen, they look, they…